From the manufacturer
Live Happy. Live Healthy. Live NOW.
Even when healthy foods and natural supplements weren’t mainstream, NOW’s founder Elwood Richard started his own company to meet consumer needs for health foods by offering affordable, high quality natural products. Still family owned 50 years later, NOW has never wavered from this mission.
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Family Owned & OperatedAs a family-owned business NOW isn’t beholden to shareholders. We have no outside interests to deter us from our long-term goal of providing value in natural products that empower healthier lives. Since 1968 the Richard family has guided NOW, always keeping us focused on what matters most – providing the highest quality natural products at the best possible price. The family maintains long-standing relations with many of the world’s top ingredient suppliers to keep prices low, and they’re continuously reinvesting in cutting-edge laboratory facilities and the latest analytical instrumentation to ensure that quality is never compromised. |
SustainabilityAs a natural products manufacturer NOW is keenly aware of our potential impact on the environment, and we’re committed to responsible stewardship of our planet through the reduction of our carbon footprint and other sustainability initiatives. NOW has recently become a proud partner of Terracycle, a U.S.-based recycling company that takes non-recyclable and hard-to-recycle pre-consumer and post-consumer waste and converts it into finished goods. Currently Terracycle accepts toothpaste tubes and food and supplement pouches from NOW. |
Charitable CommitmentNOW has enjoyed many good years, but we’ve also seen plenty of lean years, and it’s these times that help us remain grounded and focused on what really matters – helping others. At NOW we’re committed to sharing our blessings and good fortune with others. To this end we give generously based on the needs we see around us, as well as specific, ongoing causes. We give to charities in a direct and efficient manner, and we actively seek charities that are ‘self-enabling’, or those charities that encourage their recipients and teach them the skills they need to take care of themselves going forward. |
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